








NOVA 15% Vitamin C + Turmeric Brightening Serum
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A potent brightening serum that combines the clinical strength of 15% THD vitamin C with super root turmeric to visibly improve dark spots and even skin tone while being gentle on skin.
Product details
Recommended for: all skin types.
Target concerns:
- Dullness
- Dark spots
- Uneven skin tone
NOVA is powered by THD vitamin C—a highly efficacious, oil-soluble ingredient that deeply penetrates the skin to brighten dark spots and
improve hyperpigmentation. At a potent level of 15%, this treatment gives skin an immediate boost of radiance and significantly brightens skin in seven days. Best yet, the powerful formula is gentle on
sensitive skin, so everyone can enjoy its incredible benefits.
A key ingredient in NOVA is antioxidant-rich super root turmeric which gives this serum a ginger-like smell that fades upon application.
Scent: Turmeric, ginger-like
Texture: Silky, creamy
Color: Pale yellow
How to use
- Apply 1-2 pumps onto skin after cleansing and before moisturizing.
- For additional brightening benefits, follow with SUPER NOVA Brightening Eye Cream and NOVA Glow Facial Oil.
*Store in a cool, dry place and out of direct sunlight.
Ingredients
KEY INGREDIENTS
- 15% THD Vitamin C: An ultra stable Vitamin C that improves the look of hyperpigmentation.
- Turmeric: An organic super root packed with antioxidants that helps even skin tone.
- Arbutin: Naturally derived from bearberry, helps even discoloration and tighten the look of pores
Full list of ingredients:
Aqua/water/eau, Tetrahexyldecyl Ascorbate, Glycerin, C9-12 Alkane, Sodium Stearoyl Glutamate, Propanediol, Cetearyl Olivate, Sorbitan Olivate, Arctostaphylos Uva-Ursi Leaf Extract, Curcuma Longa (Turmeric) Root Extract, Terminalia Chebula Fruit Extract, Terminalia Ferdinandiana Fruit Extract, Hyaluronic Acid, Polyglyceryl-6 Stearate, Sclerotium Gum, Polyglyceryl-6 Polyricinoleate, Sodium Levulinate, Sodium Anisate, Melia Azadirachta Flower Extract, Coco-Caprylate/Caprate, Butylene Glycol, Melia Azadirachta Leaf Extract, Ocimum Sanctum Leaf Extract, Sodium Phytate, Averrhoa Carambola Fruit Extract, Polyglyceryl-6 Behenate, Ocimum Basilicum (Basil) Flower/Leaf Extract, Tocopheryl Acetate, Echinacea Purpurea Extract, Ananas Sativus (Pineapple) Fruit Juice, Corallina Officinalis Extract, Leuconostoc/Radish Root Ferment Filtrate, Citric Acid
Recycling
INSTRUCTIONS
- Place outer carton into paper recycling.
- Rinse the glass bottle thoroughly, and recycle.
- Unfortunately pumps cannot be recycled at this time due to their many mixed parts. That's why Herbivore is moving to pumps that contain post-consumer recycled materials. Please dispose of them properly.
As an ultra-clean, plant-based brand, we make our products, source ingredients, and design packaging to be gentle on the planet and on our bodies. By avoiding synthetic ingredients, we ensure that our products are as biocompatible as possible. We package primarily in glass and paper, using recyclable plastic only where absolutely necessary. Always trying to reduce our footprint further, we are looking into ways to reduce and 100% eliminate all virgin plastic from our packaging by 2025.
Clinical Results
In a blind use test on 65 men and women (ages 25-59 yrs), participants reported the following results after 7 days of twice-daily use:
- Brighter skin in 7 days
- No new breakouts
- No irritation

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Frequently Asked Questions
Can Nova be used around the eyes?
Yes, Nova is safe to use around your eyes; however, we highly recommend using Super Nova Eye Cream for brightening around your eyes, as it was formulated specifically for this area. Nova has a higher percentage of vitamin c that some might find irritating to the thin skin around your eyes.
Will Nova help with scarring/hyperpigmentation?
Nova is proven to help improve discoloration and dark spots as well as help with overall skin texture that may be a result of scarring.
Can I spot treat or use it all over my face?
You can either spot-treat or use all over your face, it’s up to you!
When should I use this?
We recommend using Nova in the morning after cleansing your face.
- SabiVerified ReviewerReviewingNOVA 15% Vitamin C + Turmeric Brightening SerumI recommend this productAge 25-34Skin Type CombinationSkin Concerns Anti-Aging, DullnessRated 5 out of 5 stars4 days agoNice
I received this Vitamin C + Turmeric Brightening Serum complimentary from Herbivore in exchange of my honest opinion. First impression was the texture it is more like a cream, and has a turmeric scent that fades away. After using it I did see improvement in my skin, it looks more even and glowy.
Was this helpful? - Mec7Verified ReviewerReviewingNOVA 15% Vitamin C + Turmeric Brightening SerumI recommend this productAge 18-24Skin Type CombinationSkin Concerns Dark Spots, AcneMy Skin Results Improved dark spots, Calmer, ClearerRated 4 out of 5 stars4 days agoNice Serum
This serum is light weight and absorbs fast into the skin! It does leave mine a little dry so I do have to moisturize after! I have sensitive skin and I feel like it’s helping clear up my acne scars little by little! I have not used it to long to see a difference! I will say I am not a fan of the scent it is strong! This was gifted by Herbivore
Was this helpful? - MaritzaVerified ReviewerReviewingNOVA 15% Vitamin C + Turmeric Brightening SerumI recommend this productAge 35-44Skin Type CombinationSkin Concerns Acne, Dark Spots, Dryness, Dullness, SensitivityMy Skin Results Hydrated, Brighter, Reduced redness, Improved dark spots, Improved blemishesRated 5 out of 5 stars4 days agoGoodbye dark spots
This serum was gifted to me, and I’ve been really impressed with it. The Nova 15% Vitamin C + Turmeric Brightening Serum has helped clear up my acne, even out my skin tone, and fade dark spots. My skin feels more hydrated and looks noticeably brighter since I started using it. The vitamin C gives a healthy glow, and the turmeric has been great for calming inflammation. It’s lightweight, non-greasy, and layers well under makeup.
Was this helpful? - Madeleine M. C.Verified BuyerReviewingNOVA 15% Vitamin C + Turmeric Brightening SerumI recommend this productAge 25-34Skin Type CombinationSkin Concerns Acne, Dark SpotsMy Skin Results Brighter, Improved dark spotsRated 5 out of 5 stars4 days ago15% Means Potent + Results!
Clean vitamin C products with 15%+ concentration are hard to find, so I was excited to find the Nova line by Herbivore! The serum isn’t greasy and the packaging is beautiful! Only thing I would beware of is the smell but to me this is to be expected from cleaned natural products, so 5 stars for me still! Can’t wait to try the Nova oil for nighttime!
Incentivized reviewThis review was received as part of a promotion or in exchange for an incentive. The incentive was offered to both positive and negative reviews.Was this helpful? - JuliaVerified ReviewerReviewingNOVA 15% Vitamin C + Turmeric Brightening SerumI recommend this productAge 25-34Skin Type DrySkin Concerns Dullness, DrynessMy Skin Results Brighter, Glowing, Even skin toneRated 5 out of 5 stars5 days agoMy favorite brightening serum ever
I think this is my holy grail vitamin c serum. I have seen a noticeable difference in less than two weeks! My skin tone is more even, brighter, and so glowy. It's my favorite step of both my AM and PM routines. I will absolutely be keeping this restocked. Gifted by herbivorebotanicals
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